Name
Suchita Ambardekar
Background
Suchita has been following the markets since 1996 because of her family portfolio. She started writing a blog (located here) about the markets and personal finance. Slowly, people started asking her for specific advice and she would freely give the advice. Then someone mentioned she should start to charge her clients and thus began her advisory business. She now also writes for MarketExpress (link). What sets Suchita apart from others is her expertise in the area of investment monitoring and using technical indicators to decide what to buy and sell. She uses Futures and Options (F&O) only as a hedge for a client that owns the scripts in there account.
Her focus is on high networth individuals (HNI) who need someone to help monitor their investments on an active basis, the minimum ticket size is Ro. 50 lakhs. She has tied up with Ffreedom Financial to provide her clients with financial planning and goal based planning as well. The clients interests come first and hence she does not sell any products, the clients pay for the services offered by Suchita. She recommends what the clients might need such as wills, IT filings, financial plans, demat account, etc…
Benefits of MProfit Advisor
Some of the tools she uses to manage her business are MProfit Advisor, Ffreedom Financial and Advanced System Analysis from Vivek Patil to looks at charts. Before MProfit Advisor she was using Microsoft Excel, but once she started to add more clients it became difficult to manually enter everything into Excel. Some of the features that Suchita really likes about MProfit are the All Assets portfolio summary report, which gives a complete picture of all the investments that a client has. In addition, the capital gains reports are very useful as well.  However, the biggest feature that Suchita cannot live without is the F&O summary screen as she can quickly see where the positions are. From the summary screen she can find out the realized and unrealized profit/loss for a client. Overall she is quite happy, but is hoping that MProfit makes the reports even nicer and easier so she can review them with her clients.
Suchita blogs at several sites:
Her website – http://suchita.biz/
Market Express – http://www.marketexpress.in/author/suchita
Town Mumbai – http://www.townmumbai.com/finance